Hybrid Car Sales are down
Automakers are ramping up plans for more gas-electric vehicles, just as consumer interest appears to be waning. Demand for hybrids has fallen as fuel prices have eased off historic highs.
CNW Marketing Research says that a year ago about 30 percent of car shoppers considered buying a hybrid, and they were willing to pay a premium of nearly $2,500 more than they would have for a conventional vehicle.
This month, however, hybrid consideration is at 12 percent, and shoppers are willing to fork out only an additional $1,152.